CICRM EXAMINATION

For effective marketing, the salesmen should have which of these qualities?

Percentage or number of customers who move from one level to next level in buying decision

process is called

A consumer buying behavior is influenced by

_______________is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period,

The World Wide Web (WWW) is the best example of

Age, Income, Educational  Level, Occupation And Geographical  Locations are__________ factor

Customer Relationship Management is about

What does WTO stands for?

DVD stands for

3. The following are post conference actions or activities except

How many types of Public relations Tactics do we have?

Understanding the   customer   benefit package enables   management   to identify ways to gain competitive advantage in the marketplace.

How many P’s do we have in marketing?

The term marketing refers to

Marketing is the process of converting potential customers into

The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

__________________is the process of acquiring, retaining and growing profitable customers.

Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because

Environment scanning include all of the following except

How many P’s do we have in Services Marketing?

Marketing buzz means ______________

A call centre is____________

_____________ process   of identifying groups   of   customers with similar characteristics to warrant  the design and          provision of products or services that the  larger               group wants and

Distribution  is   concerned with

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the.

2. Effective public relations practitioners first

What is Motivation?

Standard marketing practices include

Value -added services’ means_____________

_______________are usually constructed by the composition of primitive objects such as lines, polygons, circles, curves and arcs.

Information systems can assist managers by

The traditional view of marketing is that the firm makes something and then ______________ it

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

What is Service?

Good marketing requires one of the following

BPI means

It is the   responsibility  of Public Relations   department   to build and maintain a positioned   public   image                for   the

Customized products and services for customers and interaction to individual customers are part of

Characteristics that can be used to determine market segments include all except.

Which of the following sentences is TRUE?

Diversification is best described as which of the following?

Nuggets for Improving Relationship between an Organization and Host Communities are the following except.

What is the full meaning of GATT?

The initial approaches to CRM are classified into all except

Which of these is not an Importance of Forecasting in POM?

______________is an individual in a retail market or an organization in the business market, which fulfils the requirement of the marketer‘s definition of target.

Putting the right product in the right place, at the right price, at the right time is _____________

The following are the components required for a multimedia system except

Which of these is not a category of Public Relations Research?

What is Budgeting?

What is Brand Relationship Management?

_______________ is also known as   the buyers’ intentions methods.

Which of these is not among the Markets Framework?

Which of the following is not a characteristics of a Multimedia System?

A _________ is an organized collection of detailed information about individual customers or

Prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.

1. Public Relations is ____________________________

Which of the following are not types of events?

Farming, Mining, Construction, Manufacturing, Power Generation are examples of

Identity the odd among the listed.

Which department is   concerned with   recruitment and training of personnel,  labour relations, contract   negotiations,   wage       and salary administration, assisting in manpower projections?

The strategic value of Brand Loyalty includes all except

Business organizations compete with themselves in the listed ways except.

Which of these is not a problems of Marketing in Developing Economies?

Press Releases, Press Tours, Feature Articles and Factsheets are tools for

Sales Forecasting Methods has how many Classification?

The emotional attachment of a customer towards a brand is known as ______________.

A Call means:

When did Industrial Revolution happen?

To ‘Close a Call’ means____________

The following are examples of input except?

The three basic functions of business organizations

Selling includes

______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

Out of the following______________ is NOT an objective of pricing.

Suppose that you were conducting a market analysis for a new textbook about Business management. What factors would you consider in order to identify a market segment?

The ______________ function of marketing makes the products available in different geographic regions.

In buyer decision process, percentage of potential customers in a given target market is called.

Characteristics of Services includes all except

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

Which of these is not a Financial Publics of an Organisation?

Users’ expectations & Sales force Composite are techniques under __________

Process of managing information about customers to maximize loyalty is said to be

What does VAR means?

What decision is taken under Planning?

Niche market means

__________ is  concerned with   sensing,           serving,   and   satisfying  the      needs and wants of   the   present and potential customers  of the organization.

Multimedia Applications includes all except

The Importance of Marketing to any Economy include the following except

Marketing is the __________________________

RAID means

Indirect marketing is the same as

Time Horizon in Forecasting are the following except

Pick out the odd from the following.

Digital Marketing is the same as

______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

------------------------ is the deliberate studies aimed at finding out  “the stakeholders’ overall attitudes, behaviours and perceptions towards their organisation.

There are how many service / sales levels to the Customer Service ?

3. Compared to other marketing communications tools, PR is the:

Modern Method of Marketing includes all except

The output devices for a basic multimedia system includes all except