CICRM EXAMINATION

_______________is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period,

__________________is the process of acquiring, retaining and growing profitable customers.

Modern Method of Marketing includes all except

Information systems can assist managers by

Environment scanning include all of the following except

What is Brand Relationship Management?

What is Service?

Percentage or number of customers who move from one level to next level in buying decision

process is called

Marketing is the process of converting potential customers into

The World Wide Web (WWW) is the best example of

Farming, Mining, Construction, Manufacturing, Power Generation are examples of

Selling includes

Business organizations compete with themselves in the listed ways except.

The strategic value of Brand Loyalty includes all except

To ‘Close a Call’ means____________

For effective marketing, the salesmen should have which of these qualities?

The term marketing refers to

How many types of Public relations Tactics do we have?

Age, Income, Educational  Level, Occupation And Geographical  Locations are__________ factor

Which of these is not a category of Public Relations Research?

Sales Forecasting Methods has how many Classification?

Which of the following are not types of events?

How many P’s do we have in Services Marketing?

There are how many service / sales levels to the Customer Service ?

Identity the odd among the listed.

Nuggets for Improving Relationship between an Organization and Host Communities are the following except.

When did Industrial Revolution happen?

_______________ is also known as   the buyers’ intentions methods.

The following are examples of input except?

Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because

Good marketing requires one of the following

Characteristics that can be used to determine market segments include all except.

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the.

Niche market means

The output devices for a basic multimedia system includes all except

Process of managing information about customers to maximize loyalty is said to be

What decision is taken under Planning?

Distribution  is   concerned with

______________is an individual in a retail market or an organization in the business market, which fulfils the requirement of the marketer‘s definition of target.

A call centre is____________

1. Public Relations is ____________________________

Which of these is not a Financial Publics of an Organisation?

What does VAR means?

Customized products and services for customers and interaction to individual customers are part of

_____________ process   of identifying groups   of   customers with similar characteristics to warrant  the design and          provision of products or services that the  larger               group wants and

It is the   responsibility  of Public Relations   department   to build and maintain a positioned   public   image                for   the

Which department is   concerned with   recruitment and training of personnel,  labour relations, contract   negotiations,   wage       and salary administration, assisting in manpower projections?

______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

A consumer buying behavior is influenced by

__________ is  concerned with   sensing,           serving,   and   satisfying  the      needs and wants of   the   present and potential customers  of the organization.

BPI means

Which of these is not a problems of Marketing in Developing Economies?

The following are the components required for a multimedia system except

Suppose that you were conducting a market analysis for a new textbook about Business management. What factors would you consider in order to identify a market segment?

Digital Marketing is the same as

Which of the following sentences is TRUE?

Which of the following is not a characteristics of a Multimedia System?

Standard marketing practices include

The ______________ function of marketing makes the products available in different geographic regions.

______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

A _________ is an organized collection of detailed information about individual customers or

Prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.

Diversification is best described as which of the following?

Time Horizon in Forecasting are the following except

DVD stands for

Marketing is the __________________________

_______________are usually constructed by the composition of primitive objects such as lines, polygons, circles, curves and arcs.

Indirect marketing is the same as

Understanding the   customer   benefit package enables   management   to identify ways to gain competitive advantage in the marketplace.

The traditional view of marketing is that the firm makes something and then ______________ it

The Importance of Marketing to any Economy include the following except

What does WTO stands for?

What is Budgeting?

Marketing buzz means ______________

Press Releases, Press Tours, Feature Articles and Factsheets are tools for

Multimedia Applications includes all except

The initial approaches to CRM are classified into all except

How many P’s do we have in marketing?

Which of these is not among the Markets Framework?

------------------------ is the deliberate studies aimed at finding out  “the stakeholders’ overall attitudes, behaviours and perceptions towards their organisation.

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

Users’ expectations & Sales force Composite are techniques under __________

The three basic functions of business organizations

What is Motivation?

Characteristics of Services includes all except

2. Effective public relations practitioners first

Value -added services’ means_____________

A Call means:

The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

3. The following are post conference actions or activities except

Out of the following______________ is NOT an objective of pricing.

Which of these is not an Importance of Forecasting in POM?

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

What is the full meaning of GATT?

In buyer decision process, percentage of potential customers in a given target market is called.

Customer Relationship Management is about

3. Compared to other marketing communications tools, PR is the:

Putting the right product in the right place, at the right price, at the right time is _____________

Pick out the odd from the following.

The emotional attachment of a customer towards a brand is known as ______________.

RAID means